LICCIANA — BRANDING & VISUAL IDENTITY

BRANDING AND LOGO DESIGN PROJECT FOR LICCIANA, A CONTEMPORARY SHOE BRAND BASED IN SPAIN. THE VISUAL IDENTITY WAS DEVELOPED TO CREATE A DISTINCTIVE, MODERN CHARACTER THAT REFLECTS THE BRAND’S APPROACH TO FOOTWEAR AND LIFESTYLE.
 

ALONGSIDE THE LOGO, WE HAVE DEVELOPED A SERIES OF CUSTOM ILLUSTRATIONS AND GRAPHIC ELEMENTS FOR KEY VISUALS ACROSS THE BRAND’S COMMUNICATION, CREATING A COHESIVE AND RECOGNIZABLE VISUAL LANGUAGE.
 

ILLUSTRATION: NINA NOWIKOW
ART DIRECTION: NILAY BESER & TAIS KAHATT