notabag Tote Launch Campaign
FOR THE LAUNCH OF THE NOTABAG TOTE, I HELPED SHAPE THE CAMPAIGN’S VISUAL DIRECTION ACROSS FOUR COLORWAYS. MY WORK INCLUDED CREATING THE MOODBOARD AND STYLING, BRIEFING THE PHOTOGRAPHER, AND ART DIRECTING THE PHOTOSHOOT.

I ALSO DEVELOPED THE CAMPAIGN PRESENTATION, LANDING PAGES, CATALOG, AND LAUNCH ASSETS, CREATING A CONSISTENT VISUAL STORY ACROSS EACH TOUCHPOINT.