YogAway - Concept & UI / UX Design
A DIGITAL PLATFORM DESIGNED TO MAKE YOGA MORE FLEXIBLE AND ACCESSIBLE — ANYWHERE IN THE WORLD. THE APP ALLOWS USERS TO DISCOVER AND BOOK AVAILABLE YOGA SPOTS IN THEIR AREA FOR A SINGLE SESSION, WITHOUT THE NEED FOR A STUDIO MEMBERSHIP OR LONG-TERM COMMITMENT.
 

THE PROJECT WAS DEVELOPED ENTIRELY FROM SCRATCH, FROM THE INITIAL IDEA AND CONCEPT TO PERSONA ANALYSIS, USER JOURNEYS, BRAND IDENTITY, AND THE COMPLETE UI/UX DESIGN. THE EXPERIENCE WAS DESIGNED ACROSS SMARTPHONE, TABLET, AND DESKTOP, CREATING A CONSISTENT AND INTUITIVE SYSTEM ACROSS ALL DEVICES.
 

THE VISUAL LANGUAGE COMBINES CLARITY, CALMNESS, AND ACCESSIBILITY, WHILE THE USER EXPERIENCE FOCUSES ON MAKING DISCOVERING AND BOOKING A YOGA SESSION AS SIMPLE AND SEAMLESS AS POSSIBLE.