new wave.
LOGO BRAND IDENTITY 

I DESIGNED THE LOGO AND DEVELOPED THE VISUAL IDENTITY FOR NEW WAVE SKATEBOARDS, A MEXICO-BASED STREETWEAR LABEL ROOTED IN SKATE CULTURE. THE BRANDING GIVES THE LABEL A BOLD, COHESIVE PRESENCE THAT REFLECTS ITS CHARACTER AND CONNECTS WITH ITS COMMUNITY. FROM THE CORE LOGO TO THE WIDER VISUAL DIRECTION, EVERY ELEMENT WAS CREATED TO MAKE NEW WAVE SKATEBOARDS RECOGNIZABLE ACROSS ITS BRAND TOUCHPOINTS.